C&W Drives Largest Uk Speculative Letting In 2011

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The Challenge

Following an introduction from Cushman & Wakefield’s Peter Victor, Senior Managing Director, Head of International Desk, EMEA, our industrial brokerage team presented a market overview to MetLife’s UK investment team who had previously invested in a joint venture with Gazeley UK Limited on a number of speculative buildings across the UK.

The largest of these was G-Park Rugeley. The property remained un-let 18 months after its practical completion and Cushman & Wakefield was asked to competitively pitch its credentials against a number of other companies in order to win the assignment.

The Solution

Led by our Birmingham Industrial Head, David Binks, our team was interviewed by both MetLife and Gazeley directors and secured the appointment in late 2010.

The Result

We recommended a number of changes to the marketing campaign to focus on e-commerce retail occupiers in particular, and within six months terms had been agreed upon with Amazon UK, which resulted in the United Kingdom’s largest speculative letting in 2011.


Gordon Reynolds

International Partner

Phone +44 207 152 5023

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